Nowadays, many business owners try to use online channels to attract customers. They have built up their own websites to communicate with their potential customers. However, it is also essential to use the popular social media. The social networks help you in interacting with the target audience.

Thus, social media has become of the vital tools, used for the promotional purpose. However, you have to know about various ways on using these channels. One of the most effective ways to gain the interest of potential consumers is to hold a contest.

You may find out various ideas for arranging the contest at social media.Not all types of contests would make you successful. You may face various challenges and issues while organizing the contest. However, still, you can try out various formats of contest to increase the customer engagement.

Contests- Based on location

Most of the social platforms, including Instagram, Facebook and Twitter, give you an option of checking in at different locations. Use this feature to hold a contest at social platform. You can request your followers or customers for checking in at your corporate event or your own business site. You have to offer some gifts to these people.

Submission of online forms

You may have already created a Facebook profile for promoting your business. Now, you have to create a very simple online form at the social media page. There are several online tools to develop this form. This form helps the social media users to take part in the contest. The interested people may go through the sign-up process by providing the email IDs. You will be able to gather their personal data.

Guessing- Choose it as a type of game

The game of guessing is very interesting to the social media users. As one of the brand owners, you may think of arranging this game to gain the attraction of the social media users. There are various ways of arranging this type of game.

For instance, you may snap the photo of the stock of your products. Choose a definite product, and then, ask the social media users to guess the number of products, present in the stock.

Get several responses from your followers and other social network users.

Contest on recipe creation

Your business may be associated with food. There are millions of foodies among the social media users. They may be interested in your contest. The contestants have to send you information on different unique recipes for your business products. Filter all the entries in the contest. Then, you can find out the best recipe, and award the contestant.

Essay writing- It is a type of social media contest

This is one of the innovative ways to hold the contest. However, you must not ask your potential customers to write an essay or story of 2000 words. The piece of writing has to be precise and short.

This contest will help you to have a better understanding of the preferences of your own prospects. Most of these potential customers may not be the skilled writers. That is why you must try to find out the best quality entries.

You have to choose the topic and mention the length for the essay.

Choose it as a part for your contest

One of the best ways for growing your business in the online world is to make a partnership with some other companies. Look for one or two companies that serve similar type of target customers. You have to make a joint effort to offer an attractive gift to the winner at social media contests.

Video contest

It is very common to the online business owners. While your social media page has attracted several followers, you may think of arranging this contest. Ask these followers for submitting an original and attractive video. The contestant, who has submitted the best video, will get the prize from you. The participants may share their own experience of using your product.

There are apps that help you in publishing the video contest information. The contestants have to hit a button for their entry. These apps will automatically collect their email address, name and link of social media profiles.

Contest on customizing your product

You may choose this option for inspiring the creativity in your potential customers. Ask your social media followers to tailor your product design. For instance, while you are selling garments, the contestants may customize your products by adding various patterns and colors. Thus, use the social platform to make an improvement of your business products.

New tagline contest–

Re-branding is the target of several online businesses. If you have also this goal, you may rely on this type of contest. Ask the contestants to send your various attractive slogans or taglines. Pick the most distinguished tagline among all the entries and offer a prize to the winner.

Voting contest

We think that Facebook is the best platform to hold this contest. The contestants can take part in it very easily. You include involvement of public in the contest. This contest assists you in assessing the popularity of your services and products. You will be able to make out the interests of the customers. Add some fun elements to this contest.

You may ask the followers for commenting on your post. It is also better to find out various ways of organizing the contest.

Photo contests

The Smartphone has increased the trend of snapping photos in different ways. Thus, an announcement of the photo contest will surely help you to find several entries. You can think of various modes of organizing the contest. You may ask the contestants to post photos on your chosen theme. Some brands also post the photos of their products and then, ask for votes.

You may also ask the present customers to post photos, showing their love for your product. It will stimulate them to become more creative while posting photos. You can find out the number of fans for your brands. The true fan will get the prize from you.

Cross-platform contest

It is intended for increases the number of followers at social media platforms. You may have already gained several followers at Facebook page. However, for developing a long list of LinkedIn followers you have to mention that the contestants, following you on both the platforms, will get a chance of making additional entries.

A puzzle contest

The social media users love taking part in a game. You may choose one of the graphics for the contest. Ask the followers for solving this puzzle.

You may find out various other ideas to arrange the social media contests. You have to announce lucrative prizes for the winners. The successful contest will help you to make more development of your business in future. To organize any digital contest, it is better to use the online tools. These tools will help you in saving your money and time. You must also know the legal rules of your chosen social media platforms. The contests may generate several comments and questions. However, you will not be able to remain active on the online world all the time. The tools make everything easily manageable to you.

To know more ways to improve your business via social media contest, follow this post detailed post.