How To Use Email Marketing To Promote Your Contest: When you create a Facebook page or an Instagram account or a Twitter page, what you expect the most is some engagement; isn’t it? But does it come all of a sudden if your loyal customers or the customers you want to attract don’t know if it exists?

The same applies for when you have a new product launch or a new service for the people to try. You can only promote something when you have informed likeminded people about it or when you have goodwill in the market.

In order to attain this there are so many companies applying so many marketing strategies, one among which is the Email Marketing. The free tool which holds so much importance in the business world or we must say in the Economy. Even though it is the most personal way of communication, yet it is used for activities like engagement, contests, campaigns and promotions.

So, if you have been planning to do the same for the new product/service or contest/campaign that you have I mind then here are few of the best applied tips for help.

What you must do to use email marketing for promotions/contests?

Never miss on your existing customers/clients for engagement:

We all know how important it is to engage new clients/customer base for your product/service because it is important for a business to grow. But do we know how important it is for us to concentrate on our old and existing clients when they have liked our product/service from the very beginning.

You can arrange for a referral contest like the new ones who sign up to your contest using the reference of the old customers will get something exciting and the one’s whose referral will be used will get great offers. Sometimes a contest where signing up can make any customer win an exciting hamper is going to be exciting using an email marketing scheme, like including the URL through which they receivers of the mail are supposed to sign up.

Don’t miss on to make that particular email exciting and engaging because majority of the people choose to open an email on the basis of its subject line, so it has to be creatively engaging. Also, keep the body of the email as friendly as possible because we all know that we love interacting with people only when we find it to be interesting.

Sending Personalized Emails:

The mails that blasted into everybody’s mailbox having so many recipients to it, is now old news. The new marketing strategy with emails is about sending personalised emails to your loyal and valuable customers/clients. How do you do that? You don’t just do it by sending to each and every customer/client you want to individually, you must include the name of the client in the body of the mail.

It is another email marketing tactic which includes the tone of friendliness as makes the email very much natural too. By doing this you engage the client/customer in your contest and they are likely to show interest in it. Also, it makes your email stand out from various other emails that usually keep coming in numbers in their mailbox.

You can also take help from third party applications that are available online and which charge very little for sending emails to promote your campaign or contest to every single user. You can add some personal touch to the emails too like thanking your loyal customer for their continuous support, this makes them feel wanted.

Find the lookalike group:

It is very important for a promoter to find a group of people who are genuinely interested in the type of contest you are willing to host. When you are thinking about a contest and you know who your customers are, it becomes easy for you to know what is going to be the attraction point for the type of customers you have like teenage type or adults or mid aged people or mostly women.

This makes easy for the email marketing strategy to work as you can shoot your emails into the inboxes of ones who would be keen to know about a new contest or take part in one. This way you also save your money and time from wasting it on people who you can anyway reach for free. One can also engage their customers in an “interested” campaign to know how many people are excited about the contest by creating a URL for who signs up for it.

This process is often called the Segmenting process in the world of email marketing. It engages 50% more click than usual so, it always a better idea to divide the email list in categories like we mentioned before teen, age, gender, geography, social media interaction and purchase/participation history.

Reader friendly and easy to understand kind of emails:

Your reader no matter how much qualified they are they don’t expect you to be all boastful about anything or be too much exaggerating. A simple email which indeed is catchy and looks interesting is what he or she expects. And just because a customer is no more a new one, they don’t stop expecting. They still expect your emails to be as organized as they used to be before. Readers have this habit of skipping and one day deleting the marketing mails they receive from brand that is why we told you above how important it is to have a good subject line for an email to be read and kept.

You should take good care of the language and writing style, something formal yet friendly. An email that holds the message precisely and yet makes the email stand out from the rest. This is exactly how some brands have great value and some don’t, some have a great customer base, and some don’t.

If you have an additional link included in the mail like an invitation to a contest then, make it tempting enough for the user to click and open. Also, keep in mind to make the links an easy approachable find.

Get the Bloggers:

Bloggers are more likely to open emails from brands and companies than the normal public because it is their job. So, when you have a contest or promotional activity in mind make sure you make a list of all the bloggers who qualify in the niche.

When you send them an email which includes every detail of the contest you are actually inviting more readers and participants. Getting the contest travel to all the right places and to maximum number of people is a great email marketing strategy.

Email Signature:

At the end of an email which includes the contest details of your brand/company you must include a signature. An email signature is like a track-able or recognizable link which can be your company’s official signature or maybe a click to action kind of a link.

Apart from it being an email marketing strategy, it ensures the customer about the value and existence of the company in real making it easy for them to trust. So, overall it creates a trust network between you and your client/customer.