In this post we are going to compare many things about how successful marketers create and run contests. Basically, online contests give valuable to contest creators when they know the right path to run contests. Are you just getting started with online contests for your traffic growth? Then you must remember these below factors when you run contests.
- Don’t buy advertisement without proper analyze. To know the right direction look this low cost ways to advertise contest.
- Plan the right time to conduct contest (If you run contest in festival time and you should offer relative prizes to the contestants.)
- Select top tools to make the process automation. Sometimes paying to virtual assistants may cost more money. Also automation processes save your time.
- Select the perfect platform to conduct contests.
- Fix the budget you can invest for this project. Each and every step should go smoothly.
Let’s look about tips one by one with detailed analyze.
Prize value should be bigger
Contestants search for contests with bigger prizes. When a contest creator offers 5 prizes to the top 5 guys and the contestants count will increase to 20 plus for sure.
You have to check your niche related contests online to find what prizes are offering to contestants. A simple competitor search can give you solution to this. Take enough time to analyze the prizes, contest type and terms used by your competitor.
63% of marketing professionals recommend email based contest. It helps the contest creators to get more targeted emails list for developing businesses. Recent study from vpm tells that low prize offers can’t get high contestants. Please issues the right prizes to the winners as described in the terms. When you follow these factors your contests will get hundreds of contestants for sure.
Bonus Tip: Ideal prize range in USD is $ 1000 to $ 2500. Let’s compare your competitors contest and make the prize range they use are same!
Facebook vs Own blog
Social media helps us in numerous ways. To connect with friends, share updates, share news, share events and so on. You have choices to run online contests on any platforms online.
Facebook contests:
To run contest on Facebook, simple knowledge is enough. Almost every family has at least 1 person connected with Facebook. So accessing the settings and creating contest is handy for sure. Why Facebook contests have high recommendations from all other mediums. There are many free tools available to run contests.
But why people choose Facebook most of the time? Actually, Facebook gives great support for contest creators to set rules and terms for contest. We can say Facebook contests are one of the safest contests since contestants can’t fake the votes. Even they try to apply fake votes then the fake votes can be found easily by the contest creator.
Choose the time zones which fit for your audience. If you run the contest at the peak time of your targeted audience, your chance of promoting your product will increase. Simple analytics page can tell you the exact details you want about your audience time zone.
You can advertise your contest on Facebook. Create unique advertisements and check which kind of advertisement suits for your product promotion. Having more likes and followers on your fan page gives more trust to your business with your targeted audience. When you have bulk volume of followers and you can get up to 30 plus contestants for your any contests.
Own blog:
Own blog contests are completely different from Facebook contests. You have to invest more money and time to create a top quality contest on your blog. And you have to hire coding professionals to create contest. Note that you can find the professional service provider on Freelancer sites. Every step is important when we choose our blog to run contest.
When you check your website analytics, you can see the peak time of your audience. So conduct the contest at the same time to catch more eyes. You can advertise the contest on your site with pop up advertisement. It helps to reach your contest with all visitors.
Solution:
If you plan to issue big prize to the audience, conduct contest on your own blog. So you can develop your blog instantly with lot of contestants. Facebook contests can help you to run contests which offer small prizes to the winners. When people see a big amount in Facebook contest, they think it may be a fake offer. Because in the modern day we can see advertisement everywhere with titled “Win million today”!
We hope that this post clearly explains you the things to remember how to handle online contests as a MASTER!
Kindly share the methods you follow to get right results for your business using online contests. It will help more readers for sure!