Create A Photo Contest Online
With the improvement of Smartphone camera and different other gadgets, online photo contest has become a very common trend. As a businessman, you know that lots of consumers have Smartphone. They like to snap photos and upload them on the online world. The platform, like Facebook, receives over 2.5 billion of images on every month. In addition to it, Instagram, Picasa and Flickr are other platforms, where you can find the users, uploading various images. You may take the advantage of this activity to get their attention. Run an online photo competition, and to make you successful, we have presented you with the best tactics.
Make your own goal
While you start any marketing campaign, you have a particular target in your mind. Similarly, to host the photo contest, you must have goal for measuring the performance standard. You have to be highly realistic in your goal and understand the fact that the number of entries is always an important factor.
If this is the first time you are running this contest, you have no idea on the output. For 2nd and 3rd contests, the past results may give you a concept.
In most cases, we have seen that one to five percent of customers take part in the photo contest. You may better convey your thoughts to the target customers. For instance, while your target audience is the families, you have to make the prize, relevant and useful to them.
Dream of offering the best prize
The contest that has announced 1 million cash prizes can get lots of entries. However, most of the businessmen do not have the capability of offering big prize. With the higher prize value, you will get more interest and enthusiasm of the participants. However, your main target is to increase the excitement of customers with the declaration of your offers.
You can team up with other companies for creating the package of your photo contest prize. It will also help you to make your brand familiar to your business associates. Offer something, which is not easily accessible to the customers.
Promotion and smooth communication- These are important
Lots of people like to get access to your photo contest. However, they have to first know your brand and the details of the contest. At this step, you have to apply your skills of marketing. You may distribute posters or leaflets to the target audience. You can spread the news of your offer through social networks and websites or through advertisements.
Is it easy to gain entry to your contest?
In the past, people make their entries only through post. Then, we started relying on the email. However, now, we can avail various platforms for running the contest. One of the important things to you is to eliminate all the obstacles for entering the competition. While it is very simple to take part in the contest, you can find lots of engagements.
You may choose the platform, like Facebook for running the contest. However, in this case, you have to know all the rules of this platform. You can never run the contest simply by asking everyone to click on Like button for gaining entry. You will not be able to contact the winner through Facebook. Read the guidelines, presented by Facebook.
What is the theme of your contest?
This is an optional factor to you. You can choose a theme of the online photo contest. The entries must be based on this theme. However, make sure that it does not cause any issue to the contestants. The theme should not reduce the potential number of entries.
Odds to become winner
It is one of the aspects, important to lots of contesters. While the opportunity to win is very high, you can gain several entries. However, your prize value and strength is the vital factor in this case. For instance, in a lottery game, we try to know odds. However, everyone gets fascinated with bigger amount of money. While you have no attractive prize to offer, you may better convey the higher odds to become winner. To do it, you can shorten time for entry. You can arrange a monthly or weekly contest. It also helps you to promote your brand with a fresh approach.
For photo contest, your attention or effort is must. You have to make an assessment of all entries regularly to check out whether they are compliant to your brand policy. You should also manage the potential frauds. While you have done it smartly, you can now make out the winners. When you have very limited time and you cannot give much attention, you may avoid the time-consuming contests.
Photo competition online is highly advantageous while your main objective to publicize the details of your brand. While you want direct marketing, you can choose this option.
Check the CTA
Visitors and the potential participants can never make out your own expectation. Thus, you must clearly state all the things to those visitors. You may desire lots of Likes or just a click on Enter button. In many cases, the contestants have to fill an online form. You need to tell about all the rules. We have seen that the visually attractive CTAs give the best output.
Promote the contest
Many brand owners have a question on whether they have to invest on the paid ads for marketing their contest. Though these ads will help you to get lots of new followers, most of them have interest in the contest prize, and not on your service and brand.
You may avoid unnecessary website traffic. The presence of several fans does not mean that everything is genuine. As the marketer or brand owner, your aim is to get the most valuable fans.
Thus, read the above tips for starting an online photo contest. You will surely be successful and reach your target through this competition. You can promote your products and brands in a very simple way.