How To Get Traffic From Pinterest For Your Contest:
Ben Silbermann, Evan Sharp and Paul Sciarra found this amazing web and mobile application called ‘Pinterest’. It helps you discover home décor ideas, recipes, fashion and beauty tips and so much more, mainly in the form of pictures, videos, and GIFs, all in one place! Trust us, there’s something or the other for each and every one.
It’s nothing like other social media apps and it focuses on content storage. Have you heard of Pinterest contests? They aid in improving the awareness of your brand, and the users who participate in the contest can help to boost your brand’s visibility and bring it to light for the other appropriate audience in the process.
Pinterest is like the best referral option you can have for generating traffic if you ownan online business or have a blogs’ page. No doubt Facebook helps you do that too, but Pinterest reportedly had over 100 million active users as of 2014.
All you have to do is capture attention of the audience with the help of images to an extent that they visit your website as a result. So, how do you do it?
How To Get Traffic From Pinterest For Your Contest:
We will share with you some tips and tricks on how you can generate traffic using Pinterest:
1. Descriptive names for the topical boards
Generating business with the help of Pinterest means one thing, which is to create interesting and catchy boards. Here’s where you should be different from the rest. Do not put up topical boards like “the blog posts” or something like “the bestselling products that we have” or the “hottest selling items”. These are so common to the eyes that it’s unlikely to make an impact on the viewers.
You should on the other hand, create boards that could be based on a theme or topic that’s in your ‘calling’. You could for example, create boards with interesting and descriptive names like “tips to succeed with keto diet”, or “healthy habits to keep your skin glowing”, and so on!
When viewers see such descriptive names, they know exactly what to expect from such a board, because there will be many looking for such similar items. This is one brilliant way to generate traffic for your contest as well! What do you think?
2. Images are everything
When it comes to Pinterest, you got to remember one thing: IMAGES are everything! When users open the Pinterest app/website, they can see plentiful of images right in front their eyes. It is almost as if the person has been bombarded with a pool of pictures just in a click, or to say, whenever they log in! Here is where you have to be show your creative talent. Your images must stand out amongst the crowd.
Think of yourself as the end user. Would be interested in an everyday kind of boring image, or would be attracted towards something that you don’t see usually? Exactly, you have to create such images which users would find unique! You should optimize your pictures in such a way that they look innovate and original and not just a regular image.
You could create collages, have colorful backgrounds, or powerful texts in your images. Remember the viewers will share them with their own social circles only if your pictures are attractive enough. Imagine how much traffic one picture can generate. Whoa!
By the way, did you know that images which do not have faces are re-pinned 23% more times? Also, vertical images are very popular. Also, you must keep in mind that your image’s size must be optimized as Pinterest has a limit on the width of the photos. In the feed, the pins should be 238 pixels, which must extend to 600-735 pixels when the same pin is clicked upon. Keep this in mind before uploading photos related to your contest.
3. A good description counts
Yes Pinterest is all about visuals but having a description accompanying such pictures is essential to generate traffic for your blogs and websites. This space allows a user to discover accurate information about your business or blog and it is kind of a decisive factor for them whether they’d want to click on the link, or maybe not.
You have to make the description as informative as you can, but that doesn’t mean you write an entire essay. No one has that much time! Keep your description short and crisp and to the point. It should also be easily readable.
Remember that though Pinterest has a character limit of up to 500 words, no one has actually asked you to meet that criteria fully. We mean, experts have found that a description written within 200 words are repinned more than the others. Also keep in mind, if your goal is to generate traffic, you should have more SEO friendly terms in your description that will enhance a user’s search when he/she is looking for something specific. For example, if you are uploading photos of a sofa, make sure your description says something like ‘Black Beast Sofa for Kids’. Do not forget to add your website/blog’s link in your description. This will lead the user directly to your page.
4. Include a CTA
Adding a Call-to-Action or a CTA can help to increase traffic for a contest. Including a CTA in an image have shown to generate 80% more engagement than visuals without them. Some examples include “Read on to know more”, or “Like our Pin”, or “Visit our store”, or “Check out our blog”, and especially “Enter our Contest”. These CTAs encourage users to visit your website by clicking on the accompanying link when they view your images.
5. Pin more frequently
By this, we mean that you should pin almost regularly, whether it is about your contest, or otherwise. This will keep your visibility rate high, which means your pictures would get pinned more often, which in turn means more traffic and even more sales
6. Create a contest hashtag
No doubt Twitter is the reason hashtags are trending, but Instagram and Pinterest are using them just as effectively! When it is about a contest on Pinterest, remember to create a unique contest hashtag after having a board dedicated only for the contest pins, and ask users for quality pins over quantity. This will help to generate a lot of traffic too.
7. Don’t forget to add the pin-it button
Another strategy to gain more traffic is to include the pin-it button on your visuals or images. This is the best thing possible to get discovered by users on Pinterest. This way the viewers get to save the pages that they like (or have pinned) on Pinterest, which also means other users get to see them too. The users share it with their social circles, which in turn helps you in promoting your products/services to the larger audience. What an amazing tool to generate business, isn’t it? This applies to your contest too.
So, what are you waiting for people? It is time to “pin to win”! Follow these Pinterest tricks and watch your business and/or contest take an upturn like never before. Go for it. Best wishes!!