Facebook has already gained an attraction as one of the best social platforms for marketing. However, recently, Facebook Live feature has turned out to be an added advantage to the marketers online. The videos are highly interactive to the social media users. Now, the live videos are more interesting to the viewers, and that is why the marketers and brand owners are trying to get profit by launching these videos.

Facebook introducing the Live Video option–

In the past, you had just the option of recording a video and uploading it on the website or app. The latest Facebook Live feature now helps you in displaying the real-time information to the views.

In 2015, Facebook has released Live Video feature as it has tried to compete with the Periscope live-streaming option at Twitter. At that time, there was restriction to access this feature. The VIPs got the opportunity of broadcasting the live videos. Then, Facebook had thought of giving this advantage to the journalists. However, now, everyone is free to use the live video feature. This special option has helped Facebook to gain millions of users within few years.

Whether you are using Android or iOS device, you will surely be able to manage Facebook Live video. However, you must make sure that you have downloaded the latest Facebook app version.

Live video is highly effective in increasing the level of engagement. It also helps you in gaining 6 times more interactions and responses than any regular or standard video.  With your Smartphone, you may make an arrangement of the live video. Thus, choose the live video as the best tool for marketing.

While broadcasting your live video, you will be able to see the number of viewers, watching it and making comments. There is also an option of adding filter to these videos.

When you have published the video on your timeline, it can become visible on the newsfeeds of your followers. However, you must check the privacy settings of your profile. The viewers can adjust the video by hitting the Play button. You may try to increase the visibility of the broadcast by tagging the interested viewers while writing your video description. It will send notification to the tagged persons. The viewers will also be able to click on + icon for inviting their friends to watch the live program on your timeline.

You may also make a status update at your Facebook profile. Mention the time for broadcasting the video. In most cases, duration of Facebook Live videos last for ninety minutes.

The way to use Live Video feature–

Facebook Live video launching technique for business page is different from that of personal one. However, for both the purposes, you have to use mobile. Any special tool is not essential to display this video. Open the app, go to newsfeed and click on the space Write Something. From there, you can find Go Live option, and add your video description.

For ending the broadcast, you have to click on Finish button. However, the video will not fully disappear from Facebook page. The interested viewers will have no chance of missing out your videos. They can click on Play icon for watching the video several times. Thus, create the live videos with the easy steps.

We have already presented the valuable information on Facebook Live video tool, available for you. Now, as a brand owner or entrepreneur, you may think of hosting a contest. For promoting the contest, you may use the feature, like Facebook Live video. You know that social media contests have become the best tool for increasing the level of engagement. It helps you in interacting with potential customers. By spending time on these contests, you will get the desirable output.

Time for promoting the contest

When you have successfully developed a community, it makes sure that you will gain profit from broadcasting Facebook live video. We think that it is better to broadcast the live video at the end of your contest. The viewers will be able to see the moments of giveaways from your company. You can give reward for participation in the contest. Choose some gifts for offering them to the contest winners.

It will surely increase the interest of the viewers or audiences. However, you have to pick those gifts, which may add enthusiasm of the viewers.

You have to set a date and schedule for broadcasting the video. Your target viewers will get a reminder notification on your broadcast. Do not make the video very long. Make sure that your live video is shareable to others. While the audience share your videos, you will be able to promote your contest.

You must remind the target audience to turn on your live videos. Every time you are displaying the live videos, the audience can call up your brand name and your products.

What gift would you offer to the contest participants?

You may choose an item, which is relevant to the audience. The audience will love and enjoy it and advertise the item you. In addition to the winners, others will also be able to promote the item. Thus, this helps you in spreading the brand name through Facebook Live contest.

The common business-related gifts are tank tops or tee shirts, and then, you can print your business logo or name on the shirt. The free shirts will surely please all the recipients. Attract your fans with these gifts and use Live Video option for displaying your contest.

Now, we like to talk about various other ways in which you can promote your contest using Facebook Live video feature.

Live videos with the celebrities

It is a trend of posting images and videos to present a view of everyday life. Now, when you have shown interesting moments with celebs on the Live videos, you will get more responses. For instance, you can show a video, where the celeb is drinking a cold drink. You may display a drink on the video and ask the viewers to comment on its name. The viewers have to leave their comment with hashtags.

Broadcasting a sport event-

You may have arranged a sports contest, like cycling race. You may broadcast that live event using the Facebook Live feature. The Facebook users will watch it, interact with it, click on the Like button or comment on it. You can better start broadcasting the ending part of your contest. You may ask the viewers to guess the winner’s name.

You can choose Facebook Live video as the regular post, and it will encourage the followers to participate and win a prize from your contest.

Real-time reward to the audience–

This is one of the interesting tricks to you. You have to split your contest into different sections. Announce a secondary price during the live video. Give instruction to the potential winners. At the end of your video, you can declare the grand prize for the winner.

Live quiz contest–

This is another way of hosting the contest and promote it easily. Nowadays, lots of brands have chosen this approach for promoting their product with social media contest. You may use the Live Video feature for arranging this quiz contest. The Facebook users will easily get a chance of having prizes. You have to make simple questions through the video. The viewers have to reply to the questions using the comment box. Run the quiz for one hour. You may choose the winner after every few seconds. You will find a huge number of shares of this type of live video.

Best tricks for Facebook Live contest–

While you are going to host a Facebook Live contest, the most important thing that you must do is to choose the topic for live video. You may ask few questions to yourself-

• Has your company launched any new product?
• Is it a special for promotion?
• Is your contest themed on holiday?

The topic may be on anything. However, you have to check out whether it is relevant to your brand and the target audience. After thinking of the topic, you may focus on the summary of what you will say during your during Facebook live video. Your words must cause an interaction among the audience. Then, you can deal with the contest details for Facebook live video.

For the live video, you do not need to concentrate on any particular product or person. Try to make everything attractive and interesting. While you have hold a contest in a unique site, you can show it through your live video. For instance, when it is your own corporate house, the fans and potentials customers can have a look at the site.

Lastly, we would like to say that it is essential to know the legal rules to enter Facebook Live contest. By knowing these rules, you can keep away from any legal issues. The rules state everything about the way to enter the event, timing and prizing category.