Creating a contest is a big task for any company, business or brand on their social media handle be it Facebook, Twitter or Instagram. Every brand comes up with something new each time using new features that social media applications have to offer. With people using more of every new feature that is introduced online, it becomes derogatory on the part of the social media accounts to use it as a medium to launch different types of contest in every unique way possible.
Here is a list of contests that have been a hit among the public and are often used by all kinds of influencers, bloggers, brands etc. for promotion purposes.
Caption Contest:
We all know how people are literally conscious about writing a reasonable caption with every picture they post on their social media handles. This is the reason why a Caption Contest clearly helps in attracting more fans or followers to put their writing skills to test. One can attach a reward to the contest like someone who comes up with the best caption will get featured on the brand’s/company’s official page.
Meme Contest:
When we are mentioning pictures and captions, we cannot dare forget how viral the Memes really are. If you are social, then one thing you can’t miss noticing is a meme or many memes. So, many influencers post funny pictures of them or pictures of employees of a company and ask their bunch of followers to make a seriously funny meme out of it. Since the youth today is so much relating life with memes so it becomes a laughable contest that people are really going to enjoy participating in.
Sweepstakes Contest:
This one is a draw contest where out of the participants a random winner is chosen. Many companies choose this contest type to maximize the engagement of people who are going to participate in it. Also, this one is an easy contest to put up and people are more likely to turn up as participants because the chances of them winning is a complete 50:50 probability.
Voting Contest:
For brands who have a new product launch or for a company seeking feedback from their valuable customers the Vote Contest really helps a lot. Since Twitter and Instagram have this amazing Vote options where you can ask a question and choose your list of answers to be asked as options, so it becomes easy on the part of the customers to reach the brand/company with their opinions as well as suggestions. For example, Apple company is keen to know which iPhone from their recent launch the people like more iPhone XS or iPhone XR.
Q&A Contest:
Yes, you read that right. This feature is very much available and all you need for it is patience. Influencers and Bloggers have been using this feature to its best and it is the best way to interact with your fans/followers. It is the social interaction that drives more followers to the contest. So, a Q&A round is also a contest where role models answer different set of questions thrown at them from different corners of the world. Make sure you inform your followers the exact time and date.
Quiz Contest:
A small little quiz round is never too bad for your GK or to engage more followers. This contest has been an age-oldtechnique, but it still remains fresh in the mind of brands and influencers. Hosting a contest where you challenge your fans/followers to take up a quiz challenge for who knows the product best, can be a really intimidating contest for the people. A sweet reward by the end of the quiz will only gather more attention. The Quiz can be based on the history of the company, about the CEO or about the features of the latest product launched. Even though this one is a time-consumingcontest, but the patience kept turns out to be rewarding for the brand or user (hosting the contest) as well. Reward the first correct answer with discount coupons or gift hampers.
Video Contest:
If the brand features mobile phones with great camera features, or a latest camera launch or a motorbike etc. then they can surely come up with a contest like this one, Video Contest. There are tons of contest posted each year where they ask their fans and followers to post a video using their product. In no time, it becomes a trend and then the company receives all the engagement and likes it needs.
Hashtag Contest:
Most of the people don’t know that Hashtags are a part of contest, but they surely make for great contest alerts. Hashtags have become so popular that most of the time people don’t search for words to describe a feeling or emotion, instead what they search for is an appropriate hashtag or hashtags. Wedding planners often run contests for their followers where they ask for suggestions to form an appropriate wedding Hashtag for a couple, rewarding either a feature or any gift to one who wins. Once the hashtag becomes popular, it takes no time to trend on Twitter and there you are a major HIT.
Instant Win Contest:
This one is quite similar to Sweepstakes but unlike Sweepstakes contest the results here are instant. This process of contest engages new fans in no time because there is a 50-50 chance for a user to win. These contests allow participants to know whether they lose or win instantly and then they can go for another chance. Just like online games. This one is a fun filling contest and people usually share such contests with their friends and family to try their luck in it as well.
These were some of the most used and recent types of contest hosted by social media handles with loads of followers/fans. All of them have different effect on people and generate different result. You can try entering one of them or try hosting one for as and when the need be.