We all live in a digital world and with the technological evolution we are quite fortunate to witness some radical changes. This paved the ways for the betterment of our lives in terms of business and marketing as well. It all depends upon the idea and strategy that you build your marketing empire. If you throw a half-baked idea, no one will buy it as everyone can see through it. Ultimately you would be at a loss as they won’t spare any time to get involved; let alone any dimes. You will end up wasting the time in order to set up the contest.  Marketing itself is a contest for people’s attention. You must remember that fans are vanity and sales are sanity. So,you must be able to build relationships with your marketing strategy.

Let’s look deep about Where Can We Market Contest? Adwords or Bing.

Usage of the Internet:

It’s not what you upload matters. It is the strategy with which you upload makes the talk in the market. You just need the right tools to administer the contest in terms of marketing. If you need to keep pace with the modern technologies, tools and platforms, you must possess the knowledge about the current trends which are changing the course of marketing.

Digital war:

Google AdWords and Bing Ads have both been top notch in terms of the marketing and advertisements for the last few years. With a great tussle day in day out, you have to choose the best considering the features and updates. Both these platforms have pros and cons and it is you who have to decide which platform to pitch in. Ultimately your objective would be to get most of the mileage out of these platforms.

Here’s a morsel on each podium before you decide yourself which one to go for:

Google AdWords

It is basically a combination of two types of networks:

• The Display Network: here you can choose the ads, or which would appear on the websites athwart the global network.
• The Search Network: here the advertisers can create texts to display on SEO results page.

Bing Ads

Comprising of the 3 main search engines- AOL, Bing and Yahoo which gives you an added advantage as the ads on a single platform gets popped on the other platforms as well.

Market Share

You have to deep dive before you start your venture. Keeping a track of the market share in the ads world would help you a get deal. As per the latest report from the Q1, Bing Ads was leading by a great margin to Google AdWords from the desktop. Whereas it was just the opposite with the phone which resulted in 54% clicks for Google and 18 for Bing.

Cost-Per-Click and Average Position

For a small business, the best way to generate revenue is pay per click and for this you should know the correct platform to choose. Sometimes it is that the ads may be at a better position on Bing but there has to be a considerable cost for it. What makes Bing click is that it possesses the art of better positioning of the ads along with a lesser cost per click than Google AdWords. This makes the business more tempting for the Bing advertising users.

Click-Through-Rate (CTR)

Well this is one of the key factor which decides the impact of the market in terms of the revenue generated. Higher the CTR, the greater would be the reaction one would be receiving. In this also, Bing is ranked higher against AdWords. Bing has an upper hand in CTRs in terms of shopping and other financial services. Shopping sites receive the highest involvement and hence the CTR goes high.

Conversion Rate and Cost-Per-Lead (CPL)

When you pay for some services, you want return as well. So there has to be some kind of motivating results which would flourish the business. But all things don’t run smoothly as there are certain factors which can play a spoilsport for your venture like the industry, seasonality. The conversion rate is lower in Bing compared to AdWords. However, it is cheaper as well of you compare to the Google platform. Hence you have to pay less for the same part in Bing.

Demographics

The youth prefer the google AdWords whereas the average users of Bing platform range between 35-54 years. You have to choose the platform wisely in order to target the audience at a greater scale. You have to add the contents as it adds value to the life of the viewers. You must be able to delight the customers apart from satisfying them. You should try your level best in order to reach to the multitude.

Cost: A Prime concern

Maybe Bing absence in performance a bit, but it is able to do wonder in terms of performance. The financial curves fluctuate in the industry. The stats say that the spending of Bing is less compared to AdWords.  The cost varies greatly as the traffic is not uniform throughout these platforms. In some scenarios, the ads CPC of Bing are lower than AdWords as the traffic is less also. Hence the advertisers have to pay extra for any conversion.

Product Ads

Marketing is the distinguishing and unique function of the business. It is the whole business which is seen from the customer’s point of view. In order to showcase the products, you have to be creative and need to experiment with your marketing which would drive more traffic. Google has already made it on a global platform with the availability of the products whereas Bing has not been so much successful in spreading its footprints except for few countries in Europe, America and APAC regions.

Ad Extensions

Ad Extensions are one of the major advantages that one platform can provide. Both these platforms are well-established, but they differ slightly. AdWords do not have an image extension as well as review extension. This serves as add on for Bing users. While Bing users do not get to experience the promotion as well as message extension unlike the AdWords users. Google platform also provide automated and affiliate location extensions. It has the ability to create ad extensions on its own and display the content along with the ad. The best part is you can schedule the Bing Ad Extensions and can set it according to the customer’s time zones.

Language:

The language plays a major role for all kinds of business platforms as your objective is always to reach to wider audience. Google AdWords has left no stones unturned in order to spread its footprints with the availability of 46 different languages. You can edit and set for each campaign. Bing Ads allow only 12 languages so far. Bing Ads are non-editable.

What should you pick? Bing or Google ads

It is best to leverage both the platforms depending on the budget. Good marketing makes the company look smart whereas the great marketing makes the customer feel smart. You have to utilize all kinds of features irrespective of the platform you choose for your venture. Your effort to reach out to people must not be counted as floccinaucinihilipilification.